Founder · 2011 → today
Goliath Solutions
Business operations consulting and management firm. Helping small and mid-sized businesses tighten ops, cut waste, and scale through process and technology.
Operating 14+ years
MISSION CONTROLEngineer.
Engineer.
Operator.
Founder.
Running businesses since 2011. Writing code since 2018. You get both — a full-stack engineer who has actually run the kind of business you’re building a site for.
Joe Ford
Founder · Full-Stack Engineer · AI Consultant
Founded Goliath Solutions in 2011 — business operations consulting and management. Hack Reactor Cohort 29 grad (2018), full-stack JS engineer trained on React, Angular, and Vue. Operations / CTO at Express Public Adjusting (2021–2023), then founded DolphinClaims in 2023 and Florida’s Best Pools in 2025. Years of operating service businesses — which means every site I build comes with the perspective of someone who has lived on the other side of it.
I don’t just design pretty pages. I build marketing assets that book calls, close customers, and compound traffic over time.
ReactNext.jsAngularVueTypeScriptNode.jsPostgres / SupabaseVercel + edgeClaude / GPT / GeminiAI agents + RAG
The Path
- 2011 → today
Founded Goliath Solutions
Business operations consulting and management. Helping small and mid-sized businesses tighten ops, cut waste, and scale. Still operating.
Joined and graduated from Hack Reactor's elite immersive coding program — full-stack JavaScript engineer. 12+ hour days, real engineering, real ship deadlines. Built production apps on React, Angular, and Vue. Node + Postgres backends. Trained the modern JS stack from scratch.
- 2021–2023
Operations / CTO · Express Public Adjusting
Ran ops + tech for a public adjusting firm representing policyholders against insurance companies on property damage claims. Built the systems, automation, and data stack.
Public adjusting firm. Helping homeowners and businesses recover full insurance claim payouts after losses.
Premier high-end pool servicing company in Boca Raton, FL. 10,000+ pools serviced, 158+ five-star Google reviews, CPO-licensed.
- 2026
Launched Rocket Lab Sites
Packaging full-stack engineering + service-business operating experience into low-cost, fast Next.js sites and AI workflows for other small businesses.
Businesses I’ve Built + Run
Founded and operated. Real revenue, real ops, real lessons. Every page I build for you reflects what I’ve learned from running my own.
Operations / CTO · 2021–2023
Express Public Adjusting
Ran operations and tech for a public adjusting firm. Built the systems, automation, lead pipeline, and data stack from the ground up.
Operations + CTO · 2021–2023
Founder + Operator · 2023
DolphinClaims
Public adjusting firm representing policyholders against insurance companies. Built the operations, lead pipeline, and tech stack from zero.
Founded 2023 · Operating today
Founder + Operator · 2025
Florida's Best Pools
Premier pool servicing company in Boca Raton, FL. CPO-licensed, fully insured, flat-rate pricing, no contracts. 500+ page Next.js site I built personally.
10,000+ pools serviced · 158+ ★ Google reviews · 40+ years combined experience
How We
Operate
Cheap.
We strip the fluff so the price drops, not the quality.
Fast.
24-hour launch is the default, not the upsell.
Honest.
Fixed quotes. No retainers. Pay when it lands.
Modern.
Next.js, edge deploy, AI-native workflows.
Build Partner
AI Co-Pilot
Build Partner
Pairs with the team for code, copy, and image generation so timelines stay tight and prices stay low. Claude + Cursor + Vercel AI SDK across the stack.
Code GenCopywritingImageryQA